Lufthansa 2013 New Year Resolution

The project was first created for people across 5 countries (Australia, Malaysia, Thailand, Singapore, and Vietnam) to start planning their 2013 travel resolutions with their buddies or as a solo traveller, and Lufthansa fulfils their resolution by having 2 days of huge sale to travel to Europe. The engagement to subscribers of the newsletter was by sending eDMs before the actual sales date which will lead them to microsite, asking them to insert their travel dates plan and inviting their buddies, if they prefer so. It resulted with the increase numbers of subscribers as well as the sales.

Creative Director: Nicole Pang